Wednesday, October 27, 2010

Toyota Bites the Dust Again

 Toyota- the world's leading symbol of car safety features and automotive environmental conservation. Not anymore. In what seemed to be Toyota's slow but steady rise back to its seat of power, the currently scrutinized company is taking another one on the chin and hard. After last years accelerator mayhem, the Japanese company swore to the world that it would prove itself once again despite the 'hiccup', but now, their rise back is becoming unrealistic.
 Since the beginning of this year, they have quietly been experiencing mistakes time and time again until now; they are recalling 1.5 million vehicles from around the globe. MSNBC shares;
Toyota's seemingly endless series of recalls began in October 2009, when it announced it would take steps to resolve a problem with so-called sudden acceleration in its vehicles. 
That recall, blamed on loose floor mats that could jam the throttle on a variety of Toyota products, was followed by another, in January 2010, resulting from a potentially sticky accelerator assembly. 
But Toyota has also had to recall millions of other vehicles ranging from the 2010 Prius (which has had issues with potentially defective brakes) to some of the carmaker’s pickup and minivan models, which have experienced excessive corrosion severe enough to cause spare tires and other parts to fall off while driving. 
Joe Phillippi, chief analyst with AutoTrends Consulting, and others caution it will be difficult, if not impossible, for Toyota to ever fully regain its once-lofty perch as a bastion of automobile safety. And other makers are clearly taking advantage of that challenge.
 While ordinarily the ups and downs of a vehicle company would affect nothing much beyond itself, the problem is much more serious in this case. Toyota is still the world's leading mass producer of environmentally friendly cars. A cultural dislike towards Toyota and its leading green product, the Prius, could lead to major back tracking in huge environmental steps. The world cannot afford for a 'motor-driven' country like America to regress to the days of Humvees.

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